Privacy Policy

Last updated: August 30, 2026

1. What Information We Collect

SoftMood collects information to provide, improve, and personalize your experience on our social media platform.

Account Information

Email address, password, full name, phone number, profile picture, bio, and interests provided during registration and profile setup.

User-Generated Content

Posts, reels, novellas, comments, messages, gifts, and other content you create or share on SoftMood.

Behavioral Data

Pages visited, content viewed, engagement metrics (likes, shares, comments), watch time, search queries, and interaction patterns tracked via Google Analytics.

Payment Information

Transaction history, wallet balance, coin purchases, and payment method details (processed securely via Flutterwave and Stripe).

Device & Technical Data

IP address, browser type, operating system, device type, and unique identifiers for analytics and fraud prevention.

Communication Data

Messages, support chat history, email correspondence, and feedback provided through our support channels.

Cookies & Tracking

Cookies, pixels, and similar technologies to remember preferences, track usage, and deliver personalized content.

2. How We Use Your Information

Service Delivery

Provide core platform functionality, authentication, and account management via Supabase.

Communication

Send transactional emails (password resets, confirmations, invites) via Resend and support responses.

Analytics & Improvement

Analyze usage patterns via Google Analytics to improve features, performance, and user experience.

Personalization

Customize content recommendations, feed algorithms, and user interface based on preferences and behavior.

Monetization & Ads

Display personalized ads via Google AdSense and enable ad revenue sharing for eligible creators.

AI Features

Power AI-driven features (ChatMood, content moderation, recommendations) using OpenAI and other LLM providers.

Security & Fraud Prevention

Detect and prevent fraud, abuse, and unauthorized access using Flutterwave and Stripe fraud tools.

Legal Compliance

Comply with legal obligations, enforce terms of service, and respond to lawful requests.

3. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us remember your preferences and track usage.

For a detailed list of cookies we use, their purposes, and durations, please visit our Cookie Policy.

Necessary Cookies

Required for authentication, security, and core functionality. Cannot be disabled.

Analytics Cookies

Track usage patterns and performance via Google Analytics to improve the platform.

Marketing Cookies

Enable personalized advertising and ad retargeting via Google AdSense and similar services.

Preference Cookies

Remember your settings, language preferences, and customization choices.

4. Advertising & Personalized Ads

SoftMood displays advertising, including ads served by Google AdSense, to keep the platform free for everyone. This section explains how advertising works on SoftMood and the choices available to you.

Third-party vendors and cookies

Third-party vendors, including Google, may use cookies, web beacons, IP addresses, or other identifiers to serve and measure ads. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to SoftMood and/or other sites on the Internet. Learn more about how Google uses information from sites that use its services.

Personalized vs. non-personalized ads

Depending on your location and choices, you may see personalized ads (selected using interests and past activity), non-personalized ads (selected primarily using context), or limited ads. For visitors in the European Economic Area, the United Kingdom, and Switzerland, advertising consent is requested through a Google-certified consent management platform integrated with the IAB Transparency and Consent Framework. SoftMood's cookie preference center also sends your analytics and advertising choices to Google Consent Mode; it does not replace the certified European consent message.

Your ad choices

You may opt out of personalized advertising at any time:

Google Ads Settings: https://www.google.com/settings/ads
About Ads (US): https://www.aboutads.info/choices/
Your Online Choices (EU): https://www.youronlinechoices.eu/

Opting out does not mean you will stop seeing ads — it means the ads you see will no longer be personalized based on your interests. You can also review or change your cookie preferences at any time from our cookie banner. For full details, see our Cookie Policy and Terms of Service.

5. Do Not Sell My Personal Information

Under the California Consumer Privacy Act (CCPA) and similar privacy laws, you have the right to opt out of the sale or sharing of your personal information.

SoftMood does not sell your personal information to third parties. We use your data solely to provide and improve our services, deliver personalized content, and display relevant ads.

If you have concerns about how your data is used or wish to exercise your privacy rights, please contact us at Joesoft@softmood.net.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

GDPR Rights (EU/EEA Users)

Right to Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data ("Right to be Forgotten").
Right to Restrict Processing: Limit how we use your data.
Right to Data Portability: Receive your data in a portable format.
Right to Object: Opt out of specific data processing activities.
Right to Withdraw Consent: Withdraw consent for data processing at any time.

CCPA Rights (California Users)

Right to Know: Request what personal information we collect and how it's used.
Right to Delete: Request deletion of your personal information.
Right to Opt-Out: Opt out of the sale or sharing of your personal information.
Right to Correct: Request correction of inaccurate personal information.
Right to Limit Use: Limit our use of your sensitive personal information.

To exercise any of these rights, please contact us at Joesoft@softmood.net.

7. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations.

Account Data

Retained while your account is active and for a reasonable period after deletion for legal and operational purposes.

User-Generated Content

Retained until you delete it or your account is terminated.

Consent Data

Your cookie consent preferences are stored in localStorage under the key softmood_consent_v1 and retained until you clear your browser data or withdraw consent.

Analytics Data

Aggregated analytics data is retained for up to 2 years for trend analysis and improvement purposes.

Payment Records

Transaction records are retained for 7 years for accounting and tax compliance.

8. Account & Data Deletion

You have the right to delete your account and all associated personal data at any time. To delete your account:

Go to Settings → Account → Delete Account while logged in, or
Visit our Account Deletion page to submit a deletion request (also available without logging in)

Upon deletion, your profile, posts, messages, wallet balance, and all personal data will be permanently removed within 30 days. Some data may be retained for legal compliance (e.g., transaction records for tax purposes) as described in Section 7.

To request deletion by email, contact us at Joesoft@softmood.net with the subject line "Account Deletion Request."

9. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: Joesoft@softmood.net

Website: https://softmood.net

We will respond to your request within 30 days or as required by applicable law.